For the first time since August 2020, the index for Global Trading Conditions has not recorded growth in any region, according to the latest figures from WARC Media's Global Marketing Index (GMI).
Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value above 50.0 indicates growth, while below 50.0 indicates decline. Practitioners who complete the survey receive the full analysis report.
Asia Pacific, which usually shows the healthiest trading conditions index rate, showed an index value of 49.2, contracting into...