Global and Europe trading conditions saw the greatest improvement since August 2022, showing signs of easing, while marketing budgets remain in decline across all regions, according to the latest WARC Global Marketing Index (GMI).
Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value above 50.0 indicates growth, while below 50.0 suggests a decline. Practitioners who complete the survey receive the full analysis report.
The global trading conditions measure how marketers perceive trading conditions for their business compared...