Global Procurement Turns a Failing Relationship into a Thriving Partnership

This is the story of how a major high-tec advertiser restructured a fragmented agency relationship and, with continued stewardship by Global Procurement, has managed the evolution to a true working relationship.

Global Procurement Turns a Failing Relationship into a Thriving Partnership

Clients and agency both profit from creative relationship management

J. Francisco Escobar Texas Instruments Incorporated

Where do you turn when a major, long-standing agency relationship...