Global Most Valuable B2B Brands Index 2023

New analysis by Brand Finance reveals that the world’s top 100 B2B brands account for US$2tn in brand value.
  • Yet almost US$1tn of business value remains untapped by B2B brands, who lag behind B2C brands in terms of brand contribution to business value.
  • Closing this gap would be worth an additional US$0.9tn in brand value to B2B enterprises; research finds that the returns of highly branded organisations (i.e., companies with a high brand value to business value ratio) outperform the S&P 500.
  • This indicates an opportunity for brand-led growth to drive additional value to B2B businesses by closing the gap on their B2C peers....

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