Global mobile spend crosses the $100bn mark with TikTok leading way

Celeste Huang

An overview of the global mobile consumer spend market in Q3.

Global consumer mobile spend already passed the $100bn threshold this year, with the third quarter of 2023 recording $33.6bn – a 3.7% year-on-year increase, according to the latest report from data.ai.

While Google Play saw consumer spend increase by 9.7%, iOS generated the most consumer spend at $21.2bn. Most of the growth came from non-gaming apps in Q3, continuing the trend where mobile spending in non-gaming apps was mostly fuelled by in-app subscriptions. 

Despite a slight decline in the global app download rate compared to H1 2023, 38.4 billion apps were installed in the third quarter, with the...

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