Global Marketing The Stanley Way

Kenneth Lewis

This case study of the renowned tools and hardware company Stanley Works. It traces the early history of the Company to the present time with a focus on current plans to opening markets in China.

Global Marketing the Stanley Way

Creating quality products at the right price

Kenneth LewisThe Stanley Works

Say the name Stanley to most people in the United States and hand tools will come to mind, in particular the Stanley tape measure, the mark of a professional on any job. In the United Kingdom, Brits most frequently think of the renowned Stanley knife, a product associated with the home of steel production – Sheffield, England. In China, an emerging market Stanley has only entered in the last decade, people will think of Stanley as the company that makes sliding closet doors....

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