Global marketing research to support global marketing

Many pharmaceutical companies, particularly those in the United States, ‘went global’ in the 1990s – yet most of them have failed to prosper from this endeavor.

Global Marketing Research To Support Global Marketing

How it should work

Charlotte E. Sibley Millennium Pharmaceuticals Inc.  Lisa Rayder V2 Inc.

GLOBAL MARKETING OF PHARMACEUTICALS INVOLVES COUNTERACTING FORCES

Global marketing of prescription...