Global Marketing Research To Support Global Marketing
How it should work
Charlotte E. Sibley Millennium Pharmaceuticals Inc. Lisa Rayder V2 Inc.
GLOBAL MARKETING OF PHARMACEUTICALS INVOLVES COUNTERACTING FORCES
Global marketing of prescription...
Global marketing research to support global marketing
Many pharmaceutical companies, particularly those in the United States, ‘went global’ in the 1990s – yet most of them have failed to prosper from this endeavor.
