Global Marketing Index: December 2022

This article summarises the results of the Global Marketing Index for December 2022.
  • The Global Headline Index was hit by a notable decline in the Americas, while a recent recovery in Asia Pacific shows signs of weakening.
  • While marketing budgets declined for a sixth consecutive month, there are continued signs of recovery.
  • Non digital budgets showed some signs of improvement, with the decline in budgeted TV spend easing for a fourth consecutive month.
  • The global Staffing Index witnessed a fourth consecutive monthly drop in December, following a precipitous decline in the Americas....

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