Global Marketing Index: A review of 2021

This article reviews the results of the Global Marketing Index across 2021.
  • Growth has been maintained across all key indices globally and regionally, signalling that, despite the twists and turns of 2021, markets have set themselves up to live with COVID.
  • APAC markets which have operated a zero-COVID strategy saw decreased rates of growth in the summer, in line with restrictions being imposed, contrasting to markets in Europe and the Americas which saw the highest rates of growth in the same period.
  • The economic fallout of the pandemic resulted in the mass exodus of workers across America, now coined as ‘The Great Resignation’, which is captured in the staffing levels index....

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