Global Marketing disasters and recoveries
Toyota aired a commercial in Malaysia with Brad Pitt as the pitchman. The country's prime minister promptly banned it and declared it was time for Asian advertising to use Asian figureheads,...
Global marketing disasters and recoveries
Using a plethora of examples, Elliot Polak, founder of advertising adaptation network Text Appeal, and Frank Cuttita, CEO of the Center for Global Branding, discuss cross-cultural advertising mistakes and disasters.
