Global market research in the Internet age

Raymond C. Pettit and Robert W. Monster

The rapid pace of globalization is putting extreme demands on market researchers. Enabling technologies exist to permit market researchers to deliver breakthrough capabilities in terms of understanding customers and consumers while delivering valuable insights to research clients in less time, with higher quality, and at lower cost.

Global Market Research in the Internet Age

A report on the trends, current practices, and future of Netcentric research

Robert W. MonsterGlobal Market InsiteandRaymond C. PettitERP Associates

INTRODUCTION

The market research industry stands today at the threshold of great change. At work are forces that are reshaping the industry into a form capable of meeting the challenges and opportunities made possible by the Internet and other enabling technologies. In particular, it is the rapid rise of business globalization increasingly driven by technological innovations and solutions that is demanding the formation of global market research organizations equipped...

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