Global Interactive Advertising: Defining What we Mean and Using What We Have Learned

Global interactive advertising is becoming an important key term for the current marketplace as Internet usage continues to climb at astounding rates on a worldwide basis.
  

Global Interactive Advertising: Defining What We Mean and Using What We Have Learned

Marilyn S. Roberts and,Hanjun Ko University of Florida

INTRODUCTION AND PURPOSE

In spite of its relatively short history, the Internet is already established...