Global FAST ad spend to triple in next five years, reaching $12 billion

Celeste Huang

A brief overview of the current free ad-supported streaming TV (FAST) landscape.

Global free ad-supported streaming TV (FAST) revenue is forecast to triple in the next five years, reaching over $12bn in 2027, according to Omdia. The US will remain the biggest FAST market, followed by the UK and Canada. 

The US accounts for just under 90% of the global FAST market at $4bn and is forecast to surpass $10bn by 2027. However, the quickest growth is expected to come outside the US. 

The UK and Canada are forecast to become the second and third largest FAST markets, with ad spend set to hit $500m and $300m respectively within five...

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