Global Deals: The Next Big Thing?

This piece introduces three articles on various aspects of 'global deals'. While global deals have been established for a long time (Readers' Digest and Time among others), it is the complexity that is new.

Global Deals

Global Deals: The Next Big Thing?

The forces of consolidation and concentration that have dominated big business in recent years have inevitably raised questions and provoked actions in the field of relationships between media owners, advertisers...