Global Deals: Are They Taking Over the World?

Roderick White examines the attractions of global deals for clients, media owners and agencies and the factors that can justify moving into the global area.

Global Deals

Global Deals: Are They Taking Over the World?

Roderick White.

The global cross-platform media deal has, over the last few years, begun to become a serious possibility, as opposed to simply a stalking-horse used by a variety of interests to...