Global CTV ad revenue to increase 13.2% this year

An overview of GroupM’s 2023 global mid-year forecast.

Connected TV (CTV) ad revenue is forecast to reach $25.9bn in 2023, and grow 10.4% by 2028, according to the latest GroupM global mid-year forecast. 

Global TV ad revenue is forecast to be $133.6bn with a 1.2% year-on-year decline while CTV is forecast...

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