Global brand planning
Merry Baskin Baskin Shark
Merry Baskin advises on how to establish a global brand presence – starting with gathering information about all your markets.
Having a successful global brand remains the Holy Grail of most major corporations. Even more so in a recession, when budgets are much more restricted and efficiency is a prerequisite.
An example is British Airways' 'World's Favourite Airline' global campaigns that ran in the 1980s and 1990s. Produced centrally in London, they translated locally.lt is obviously much easier for an airline or a Swiss watch (where upmarket audiences tend to have greater...