Global advertising that sells - progressing towards the Holy Grail!
Spike Cramphorn and Georgia Phillips
This paper searches for the Holy Grail of advertising - an understanding of how advertising works locally and globally, unlocking the secrets of effective advertising to build successful brands.
Global advertising that sells – progressing towards the Holy Grail!
Spike Cramphorn and Georgia PhillipsAdd+Impact International, Australia
BACKGROUND
In the Middle Ages some people spent their whole lives in search of the Holy Grail. They believed that...
