Global advertising spend & economic outlook, 2009-2011

A report on Warc's adspend and economic forecasts for the year ahead.

Global advertising spend & economic outlook, 2009-2011

Joseph Clift

Warc's forecasts suggest the global advertising sector will continue its recovery in 2011, with overall expenditure rising by 5.3% year-on-year. In 2010, adspend increased by an estimated 5.9% year-on-year.

But the global economic downturn caused such a sharp decline in adspend in 2009, that despite growing in both subsequent years, total global advertising expenditure is only forecast to reach $443bn in 2011 - still below its pre-recession peak.

FIG 1: Steady recovery forecast following economic downturn

Nevertheless, the positive growth trend suggests that more and more of the world's major advertisers...

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