Global advertising about to turn?

This article discusses the main findings of WARC's World Advertising Trends 2008. The data suggest that 2007 could be a defining moment for the global advertising sector, as the advertising world's centre of gravity increasingly shifts away from the U.S.

Global advertising about to turn?

Carlos Grande and Laura James

In retrospect, 2007 could prove to be a defining moment for the global advertising sector.

It is not inconceivable that downturns in US consumer spending and brand advertising could bring the...

Not a subscriber?

Schedule your live demo with our team today