Global Adspend Trends: US political media buying 2004

This study examined political spending in all nine categories of advertising and marketing communications, broken down by media segment, political race and election year.

US Political Media Buying 2004

Patrick Quinn & Leo Kivijarv PQ Media

Comparison with past campaigns

Total spending on political advertising and marketing communications reached $2.74 billion for the full year 2004, compared with $1.63 billion...