US Political Media Buying 2004
Patrick Quinn & Leo Kivijarv PQ MediaComparison with past campaigns
Total spending on political advertising and marketing communications reached $2.74 billion for the full year 2004, compared with $1.63 billion...
Global Adspend Trends: US political media buying 2004
This study examined political spending in all nine categories of advertising and marketing communications, broken down by media segment, political race and election year.
