Global Ad Trends: Search 3.0

This report summarises the latest research from WARC Media, with a focus on Search 3.0.
  • The $256.5bn traditional search advertising market is set for unprecedented disruption from retail media, social discovery and generative AI chatbots.
  • The ‘total search’ market – incorporating retail media search spend on platforms like Amazon – is set to be worth $350.4bn next year, of which over a quarter will be from retail media.
  • 40% of young internet users search on TikTok or Instagram, rather than Google, when looking for a recommendation for a place to eat lunch.
  • Over half (56%) of advertisers plan to increase spend in online search, a WARC survey found, with only 5% anticipating a decrease....

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