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Global Ad Trends: Ad Investment 2021/22

James McDonald, Cinzia Petio, Rob Clapp

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
  • Alcoholic drinks industry (general)
  • Automotive industry (general)
  • Business & industrial (general)
  • Clothing, apparel
  • Financial services (general)
  • Food industry (general)
  • Household & domestic (general)
  • Leisure & entertainment (general)
  • Media & publishing (general)
  • Charities & voluntary organisations
  • Government, social policy
  • Pharma & healthcare (general)
  • Retail industry (general)
  • Soft drinks industry (general)
  • Technology & electronics (general)
  • Telecoms & utilities (general)
  • Toiletries & cosmetics (general)
  • Transport & tourism (general)
  • Africa (general region)
  • Asia (general region)
  • India
  • Japan
  • Australia
  • Europe (general region)
  • France
  • Germany
  • Italy
  • Russian Federation
  • United Kingdom
  • Global
  • Greater China
  • Brazil
  • Latin America (general region)
  • Middle East & North Africa (general region)
  • Canada
  • North America (general region)
  • United States
  • Advertising expenditure & forecasts
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