Global ad market set to top $1tn in 2024

Highlights from WARC Media’s latest advertising spend forecasts.

Global advertising investment is set to exceed $1tn for the first time in 2024, WARC Media’s latest forecast has found.

For the first time in its forecasting, WARC Media supplemented the spend measured by its international survey with a study of advertising revenue among 40 of the top media owners globally (click here for more details on the updated methodology).

This new approach reveals that the global ad market is approximately a fifth larger than previously reported, and it is growing strongly: first half results from major media owners suggest that the global ad market is on course...

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