Glen's Vodka - A Nicely Judged Campaign

Roy McCallum and David Clark

Glen Catrine, a successful Scottish drinks manufacturer, was suddenly faced with the need to change the name of their flagship brand after almost 50 years.
Agency: LEVY McCallumAuthors: Roy McCallum and David Clark

Glen's Vodka - A Nicely Judged Campaign

INTRODUCTION

Glen Catrine is a very well established Scottish company producing High Commissioner Whisky and a range of other popular spirits including Vodka, Gin, Dark Rum and White Rum. Like many Scottish companies in that market it has title to names which have been part of the company's history and one of these was the name John Grant and the brand name Grant's Vodka. By 2002 Grant's Vodka had been on the market for close on half a century and was one...

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