Glenmorangie: 'It's quiet.Too quiet.' Glenmorangie quietly confounds the market

Describes a two-year campaign for Glenmorangie Ten-Year-Old and Wood Finish malt whiskies (adapted from the 1998 Scottish IPA Grand Prix winner).
Agency: 1576Authors: Ruth Lees and Jacob Wright

Glenmorangie

'It's Quiet.  Too quiet.'  Glenmorangie quietly confounds the market

Introduction

This paper is an adaptation of our 1998 Scottish IPA Effectiveness Grand Prix winning paper for Glenmorangie...