Glenmorangie: It's kind of delicious and wonderful

Whisky company Glenmorangie increased its engagement, audience base and media reach in India by creating media that offered a new appreciation for the drink for a younger generation.

The Context

In a world of knowledge bullies, who use facts to keep a consumer out, Glenmorangie (from the house of French conglomerate LVMH) believes that no expert experience in whisky consumption is necessary to enjoy the wonder of its single malt.

It's just delicious, there is nothing more you need to know.

Building on this brand truth, Glenmorangie wanted to launch an inclusive campaign to establish its new positioning and welcome more people into its wondrous world, to share the simple joy of its single malt.

This was the first time that a global whisky brand introduced...

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