Glenmorangie: It's kind of delicious and wonderful

Whisky company Glenmorangie increased its engagement, audience base and media reach in India by creating media that offered a new appreciation for the drink for a younger generation.

The Context

In a world of knowledge bullies, who use facts to keep a consumer out, Glenmorangie (from the house of French conglomerate LVMH) believes that no expert experience in whisky consumption is necessary to enjoy the wonder of its single malt.


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