GlaxoSmithKline plc: Power To Quit campaign

NicoDerm CQ, a sticky patch that adhered to the skin and delivered a steady flow of nicotine to help ease the physical withdrawal symptoms associated with quitting smoking, was introduced by its manufacturer, the pharmaceutical company SmithKline Beecham, as a prescription drug in 1991.

GlaxoSmithKline plc: Power To Quit campaign

Rebecca Stanfel


NOTE: Since the initial appearance of this essay in the 1998 edition of Major Marketing Campaigns Annual, SmithKline Beecham merged with Glaxo to form GlaxoSmithKline plc. The essay continues...

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