Upgrade Campaign
Agency: Insight Consultants Advertiser: GlaxoSmithKline Awards: Consumer Durables (Gold)
GlaxoSmithKline New Zealand Ltd - Upgrade Campaign
In 2002, GlaxoSmithKline was faced with the threat of losing almost $5 million dollars in sales when they had to discontinue Becotide/Becloforte, due to an international agreement to phase out CFC containing products.
