| Agency: Feather Brooksbank |
Glasgow City – Style capital: positioning the City of Glasgow as a style brand
INTRODUCTION
In March 2004, the Glasgow City Marketing Bureau implemented “Glasgow: Scotland with style” as the new positioning for...
Glasgow City - Style capital: positioning the City of Glasgow as a style brand
This paper details the 2004 campaign to increase hotel occupancy and tourism in Glasgow by repositioning the city as a vibrant, stylish capital of style.
