Gjensidige Forsikring: The Brick

Gjensidige Forsikring wanted to encourage small businesses within the retail sector to move their insurance policies from other companies to Gjensidige.

Gjensidige Forsikring: The Brick

McCann Direkte MRM Partners


Category: InsuranceCountry where program ran: NorwayDate program started/ended: 4th January 2009

Product Description: An insurance package, specially made for small retail businesses like shops, restaurants and storages.

Advertiser/Client Name: Gjensidige ForsikringMedia Channels: Direct MailWebsite: http://www.award-entries.com/echo/2009/gjensidige/brick/


Marketplace Challenge:

Gjensidige Insurance, which is one of the largest insurance companies in Norway, aimed to increase their number of business customers. 30% of their existing customers have more than three insurance products. These customers represent more than 60% of premium profit. Customers...

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