Giving Your Product 'The Wow Factor'

Al Trotter

This article describes a packaging innovation called the Air Box, which has been developed in to a display window for fragile items.

Giving Your Product 'The WOW Factor'

The Air Box transcends packaging and becomes part of the display

Al Trotter Air Packaging Technologies, Inc.

Most good ideas seem to come out of thin air. And they still do. Or perhaps it should now be said that they come 'in' air.

Imagine receiving a traditional looking package and on opening it, you see a transparent air pillow containing an unbroken red light bulb or a fresh egg. The transparent cushion with the fragile item showcased inside looks more like a modem work of art than a shipping container. Rather than covering...

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