Giving BVOD the airtime it deserves: Exploring return on demand

Research by Wavemaker, Mediacom and Thinkbox into the effectiveness of broadcaster video on-demand advertising.

Broadcaster video on-demand (BVOD) is a significant part of people’s video consumption, accounting for 6% of all video viewing. And that is heavily reflected in the amount of ad spend into the channel. According to forecasts from AA/ WARC, around £807m...

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