Give consumers comfort and hope in these uncertain times

Joseph Sassoon

In the gloom of the current economic downturn, many brands are failing to change how they approach consumers, but a few are attempting to encourage and lift spirits.

Give consumers comfort and hope in these uncertain times

Joseph Sassoon

In the economic climate of the past nine months, as we all know, people's wealth, consumer confidence and sales data have plummeted in all markets at an astonishing rate. When they...

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