GivBlod: Why not - donate blood?

GivBlod needed to draw new blood donors among those 18–28 years old. A campaign was launched to help people understand the benefits and decide whether there were really any reasons they shouldn't give, other than indecision.

GivBlod: Why not - donate blood?



Category: Not-For-ProfitCountry where program ran: DenmarkDate program started/ended: November-December 2009

Product Description: GivBlod (Give Blood) is a humanitarian NGO working to collect and provide blood supplies for all the hospitals in the Greater Copenhagen area. GivBlod is a co-operation between The Capital Region of Denmark and Bloddonorerne (The blood donors) in this region.

Advertiser/Client Name: GivBlodMedia Channels: Direct Mail Email Web Development Website: +


Marketplace Challenge:

The 230.000 Danish blood donors (75.000 of...

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