Girl Guides of Canada: Fire songs

Girl Guides of Canada (GGC), a non-profit organisation, encouraged girls in Canada to join the organisation by reimagining traditional campfire songs to inspire girls to speak their mind.

Campaign Summary

Girl Guides of Canada (GGC) is a long-established non-profit that helps girls discover their potential and support one another. To reignite declining membership after the pandemic put a stop to in-person meetings, we needed a loud way...

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