Ginebra San Miguel: One Ginebra Nation

Ginebra San Miguel, the Philippines' leading gin brand, crafted a five-phase multi-platform campaign to boost engagement and strengthen consumer awareness despite the pandemic.

Campaign details

Brand: Ginebra San MiguelBrand owner: San Miguel CorporationAgency: Dentsu One ManilaMarket: PhilippinesSector: Spirits & liquorsMedia channels: Online video, Packaging & design, Social media, TelevisionBudget: 1 - 3 million

Executive...