This paper reports from on two presentations delivered at "Me-TV: the future of on Demand TV", a conference hosted by Thinkbox, the UK TV advertising body, which unveiled new research on how web-based on-demand TV is developing and affecting traditional television viewing.
Gimme More: Thinkbox research into online video audience segments and advertiser formats
Laura JamesWARC Online
Me-TV: the future of on Demand TV, a conference hosted by Thinkbox, the UK TV advertising body, unveiled new research on how web-based on- demand...
