Gillette: Your honor of king equipment

Gillette, a male grooming brand, partnered with Honor of Kings to connect with Gen Z in China.

Campaign details

Brand: Procter & Gamble / GilletteLead Agency: i2magoRegion: APAC

Strategy

Objective

Gillette, a century-old global men's grooming brand, dominates the wet shaving category. The increase of current sales largely relies on the growth of...