Gillette Venus: Stirring up a “shame free” conversation around intimate female grooming

Gillette Venus, a shaving product brand, increased market share and promoted the launch of its new product range in Germany by launching an influencer event that promoted shame free conversations surrounding female pubic shaving.

Challenge: How to lead an uncomfortable conversation

Facing increased competition from newer and often edgier brands, Gillette Venus and Satin Care were introducing a new product range for the female pubic area featuring the Venus razor and Satin Care...

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