Gillette: Second shave

Gillette capitalised on a sensitive moment between father and son to boost penetration and increase sales of its Skinguard safety razor in Thailand.

Campaign details

Brand: GilletteBrand owner: Procter & GambleEntrant company: MediaCom, BangkokIdea creation: Grey BangkokMarket: ThailandSector: Shaving productsMedia channels:Online video, Packaging & design, Product sampling, Public relations, Social...