Shave care brand, Gillette, grew sales of its higher priced products by focusing on a younger untapped consumer group with an official gaming event in Indonesia.
Campaign details
Brand: GilletteBrand owner: Procter & GambleEntrant company: MediaCom JakartaIdea creation: MediaCom Jakarta / Pt. Procter & Gamble, JakartaMedia: MediaCom IndonesiaMarket: IndonesiaSector: Shaving productsMedia channels:Events &...
