Gillette: Play clean, play smart

Shave care brand, Gillette, grew sales of its higher priced products by focusing on a younger untapped consumer group with an official gaming event in Indonesia.

Campaign details

Brand: GilletteBrand owner: Procter & GambleEntrant company: MediaCom JakartaIdea creation: MediaCom Jakarta / Pt. Procter & Gamble, JakartaMedia: MediaCom IndonesiaMarket: IndonesiaSector: Shaving productsMedia channels:Events &...