Campaign details
Brand: GilletteBrand owner: Procter & GambleEntrant company: MediaCom JakartaIdea creation: MediaCom Jakarta / Pt. Procter & Gamble, JakartaMedia: MediaCom IndonesiaMarket: IndonesiaSector: Shaving productsMedia channels: Events & experiential, Livestreaming, Online video, Product placement, Social media, Sponsorship - sports, Television, Word of mouth, influencersBudget: Up to 500kCampaign video
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....