Gillette: Miracle Shirt
Category: Product Manufacturing and DistributionCountry where program ran: UKDate program started/ended: 31st March 2010
Product Description: Gillette were launching their new Professional Power deodorant in the UK
Advertiser/Client Name: Gillette / Procter & GambleMedia Channels: EmailPrintWeb DevelopmentWebsite: www.miracle-shirt.com
Gillette were launching their new Professional Power deodorant in the UK with a limited marketing spend and therefore an entrepreneurial spirit. The Brief Use digital to drive emotional connection with men who have significant Body Odour issues.