Campaign details
Brand: Gillette Brand owner: Procter & Gamble (P&G) Entrant company: Proctor & Gamble Hygiene & Healthcare LtdIdea creation: Grey Mumbai Market: India Sector: Shaving products Media channels: Video on demand Budget: 1 - 3 million
Gillette Mach 3: Get Your Mach On
Gillette increased sales, awareness, and consideration in India by appealing to the new cultural trends of young men.
