Campaign details
Brand: Gillette Brand owner: Procter & Gamble (P&G) Entrant company: MediacomIdea creation: Creative Futures Johannesburg Market: South Africa Sector: Shaving products Media channels: Online video, Social mediaBudget: Up to 500kCampaign video
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....