Gillette India Ltd: #ShavingStereotypes #ManEnough

Gillette, a safety razor brand, launched a campaign in India to challenge male gender stereotypes.

Campaign details

Brand: GilletteBrand owner: Procter & GambleEntrant company: MediaCom, MumbaiIdea creation: JWT|WMC|Grey MumbaiMarket: IndiaSector: Shaving productsMedia channels: Newspapers, Online video, Public relations, Social media, TelevisionBudget:...