Campaign details
Brand: Gillette Brand owner: Procter & Gamble (P&G) Entrant company: Grey IndiaIdea creation: Grey Mumbai Market: India Sector: Shaving products Media channels: Television & Connected TV, Word of mouth, Influencers, KOLs, Public relations, Product sampling, Social media, Online display, Gaming & in-game advertising, Point-of-purchase, In-store, Packaging & designBudget: 1 - 3 million
Executive summary
MACH3 is Gillette’s equity leader, its flagship offering in the Indian market. But this premium offering’s contribution to Gillette’s master brand equity was dwindling. Even as its volume...