Gillette Company: Best A Man Can Get campaign

Deborah Mack

The Gillette Company has long been the world's leader in men's grooming products, with razors and blades its primary products.

Gillette Company: Best A Man Can Get campaign

Deborah Mack

Overview

The Gillette Company has long been the world's leader in men's grooming products, with razors and blades its primary products. Despite some difficult times, Gillette throughout its history has enjoyed the largest market share among its competitors for these product lines. The company went through a period, however, in which it diversified and then sold off many of its holdings. During the 1970s it was surprised by the success of plastic disposable razors and, to the detriment of its profit margins, forced to develop one of its own. During...

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