Gillette: Barber Suraksha (Protection) Programme Shaving brand, Gillette, converted its competition to allies to grow brand preference for its double-edged blades in India. 1 - Influential Idea 2 - Behaviour Breakthrough 3 - Sales Spike 4 - Brand Builder Shaving products India Campaign detailsBrand: GilletteBrand owner: Procter & GambleEntrant company: JWT|WMC|Grey MumbaiMarket: IndiaSector: Shaving productsMedia channels: Online video, Public relationsBudget: Up to 500kCampaign videoRead the full case study here...
