Gillette: Barber Suraksha (Protection) Programme

Shaving brand, Gillette, converted its competition to allies to grow brand preference for its double-edged blades in India.

Campaign details

Brand: GilletteBrand owner: Procter & GambleEntrant company: JWT|WMC|Grey MumbaiMarket: IndiaSector: Shaving productsMedia channels: Online video, Public relationsBudget: Up to 500k

Campaign video

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