Gilette: Handle with care

Gillette, the shaving brand, used strategic thinking to create a new product, Gillette TREO, for a category with a previously unserved audience in the US.

Campaign details

Brand: Gillette Client: P&G Agency: Grey

Exec Summary

Gillette has always been the home of high-performance design. Strategic thinking helped to create a new product, Gillette TREO, for a category with a previously unserved audience.

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